Lily Ciric Hoffmann
Learning Experience & Curriculum Strategist
I create learning programs that are flexible, reusable, and scalable, focusing on modular curriculum design and learner-centered experiences. By standardizing content, implementing structured learning paths, and auditing existing materials, I help organizations grow and sustain impactful education programs across diverse audiences.
~ Expertise ~
Curriculum development
Designing scalable, modular learning experiences and frameworks that can be applied across programs and audiences for consistent impact.
Content strategy & architecture
Structuring content for flexibility, reuse, and engagement, ensuring it aligns with organizational goals and learner needs.
Content operations
Streamlining content creation, review, and maintenance to deliver high-quality learning materials efficiently.
Certification optimization
Developing and refining pathways and badge-based recognition to drive learner achievement, proficiency, and measurable outcomes.
~ Portfolio highlights ~
Curriculum development
Client: Pleo
Industry: Fintech
Challenge: Needed a foundational course to equip bookkeepers with the knowledge and skills to manage client payment processes effectively, as part of a larger Partner Academy designed to scale partner expertise.
Approach: Developed the foundational course and framework, designing flexible, reusable learning modules with supporting documentation for team adoption.
Impact: Helped bookkeepers gain confidence and proficiency in client payment processes, while establishing a scalable framework for future courses in the Partner Academy, supporting long-term partner success.
Learning paths & certifications
Client: Contentful
Industry: SaaS / Tech
Challenge: Needed structured learning paths and certifications to support multiple role-specific audiences and accelerate skill adoption across internal teams and external users.
Approach: Designed developer learning paths and expanded certifications, creating flexible, reusable modules with supporting documentation to ensure accessibility and engagement for diverse audiences.
Impact: Improved adoption, reduced ramp-up time, and established a replicable framework for future curriculum development.
Content architecture
Client: inquirED
Industry: EdTech
Challenge: Needed a clear, modular structure for professional development content to make it reusable, searchable, and easy to maintain.
Approach: Conducted a full content audit and mapping; implemented a taxonomy and content structure; developed interactive eLearning modules for cohesive and engaging learning experiences.
Impact: Enabled modular learning, streamlined updates, improved learner navigation, and set up a scalable curriculum framework for future expansion.
Technical learning experiences
Client: Google
Industry: Tech
Challenge: Create a modular, practical course to introduce AI concepts to leaders, ensuring clarity, flow, and actionable frameworks.
Approach: Developed the curriculum and learning structure, designing reusable, easy-to-follow modules. Contributed to script editing to ensure content was engaging, practical, and aligned with learning objectives.
Impact: Strengthened expertise in large-scale, video-based curriculum design and demonstrated the ability to create engaging, modular technical learning experiences for leadership audiences.
Want to see my portfolio?
Please reach out if you’d like to see examples of my strategic work, such as modular content, certification programs, or workflow processes. I’m happy to share insights and walk you through my approach.
Skills
Tools
Curriculum Development
Adult Education
Adaptive Learning
Content Strategy and Operations Workflow
Learning Management Systems (LMS)
Content Management Systems (CMS)
Authoring Systems
Technical Training /
Training & Development
Design Thinking / Human-Centered Design
UX Research
Front-end Development (HTML, CSS, JavaScript)
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, PremierPro)
Final Cut Pro
Evolve / Intellum
WorkRamp
Articulate Storyline / Rise 360
Camtasia
Descript
Canva
Monday
Miro
Figma
~ Articles ~
Transform your online academy with Modular Content Strategy
In this blog post, I explore the ascent of modular content strategy in online education, examining its transformative potential for academies. I address challenges posed by inconsistent course formats, tones, and structures, which can confuse learners. The post underscores the benefits of a modular content strategy, particularly its efficiency in developing and maintaining reusable modules.
Migrating to Contentful: Plan and implement with confidence
In this blog post, I discuss the opportunities and benefits of migrating to Contentful. I also recommend using the migration as a chance to improve content strategy, plan for a successful transition, and develop a holistic content approach. Proper planning is paramount for a smooth migration, with the potential for improved functionality and cost savings.
Key components of Modular Content Strategy
In this blog post, I explore the concept of a modular content strategy, emphasizing the importance of organizing and delivering content effectively. I emphasize understanding the target audience through segmentation, and tailoring content to specific needs and learning styles. I delve into key components such as content chunking and metadata tagging, providing detailed insights.
Start building today with new hands-on courses for developers
In this blog post, I introduced our Developer Learning Path, featuring dynamic, hands-on learning with concise lessons, interactive modules, and engaging videos. Developers can build an e-commerce project step by step or use the lessons as a practical guide for their own projects, all designed for a fun and tailored learning experience.
Let's connect!
Please contact me if you would like to explore additional strategic work samples related to content modular strategy, certification programs, or workflow processes. I'm more than happy to provide further insight into my expertise and portfolio.
I look forward to connecting with you.
